Oxford Half 2026 - Partnership Opportunity
Oxford Half Marathon · 11 October 2026
Oxford Half Marathon · Motiv UK · Commercial in Confidence
The Event
Participants by edition
* 2026 forecast.
35,000 total race-day audience. A committed, performance-oriented community that invests seriously in their sport - and in what happens after the finish line.
Oxford Half Marathon · Motiv UK · Commercial in Confidence
The Audience
Purchase add-on products
2-3x the industry norm. They buy what the event curates.
Have done multiple Motiv events
An established community with ingrained post-race rituals.
Travel to Oxford
They'll need recovery before the journey home. Your brand is the last thing they touch.
Median age
Peak recovery investment years. Old enough to feel it, young enough to spend on fixing it.
The average entry-level recovery device - a smart ring, percussion gun, or compression system - retails at approximately £220. This audience is already buying them. The question is whether they discover your brand at the moment it matters most: the 30 minutes after they cross the finish line.
Oxford Half Marathon · Motiv UK · Commercial in Confidence
Presenting Partner - £40,000
What £40,000 buys you elsewhere - and what it actually delivers
| Channel | £40,000 gets you | Audience quality |
|---|---|---|
| Meta / Instagram | Approximately 3M impressions | Passive scroll, algorithmically targeted |
| Influencer (wellness) | Approximately 500K reach across 4-6 posts | Borrowed audience, low intent |
| OOH / transit | Approximately 2M impressions over 4 weeks | Untargeted, unmeasurable |
| Oxford Half | 15,000 participants, 8+ touchpoints | Physically exhausted, actively seeking recovery, 63% proven buyers |
The difference isn't reach. It's physical state. Every person in this audience has just pushed their body through 13.1 miles. They're not scrolling past your ad - they're standing in your activation zone with sore legs, looking for exactly what you sell.
Oxford Half Marathon · Motiv UK · Commercial in Confidence
What your partnership delivers
- "Oxford Half presented by [Partner]"
Full naming rights and logo lock-up across all event materials and touchpoints
- Full category exclusivity
Sole partner across all touchpoints in your vertical - no competitors, no dilution
- Multiple branded zones plus premium finish-line presence
Staffed hero experience at peak physical engagement
- Premium expo footprint
Hero experience build, prime location, product demos and sampling
- Featured in runner and finisher emails
Always-on social tagging plus 1-2 dedicated content pieces
- 20 entries plus VIP hosting
Bring your team, clients, or influencers - inside the event, not watching from outside
ROI model
Based on 15,000 participants and an average product value of approximately £220.
Conservative
Trial-to-purchase
1%
New customers
150 new customers
Revenue
£33K revenue
Return on investment
1.1x
Mid-case
Most likelyTrial-to-purchase
3%
New customers
450 new customers
Revenue
£99K revenue
Return on investment
3.3x
Strong
Trial-to-purchase
5%
New customers
750 new customers
Revenue
£165K revenue
Return on investment
5.5x
Presenting Partner · £40,000
Category-exclusive · Oxford Half 2026
Oxford Half Marathon · Motiv UK · Commercial in Confidence